Creativity. Motivation. Culture.

the intangible framework


New Challenges, New Ideas

There are a million tried and true ways to brainstorm, gamestorm, prototype, and test. But these methods are only as good as the raw material—the creativity—you can bring to the table.

The Intangible Framework is a simple system for structuring the activities necessary for creativity (the raw material of ideas) and innovation (the implementation of ideas).


The framework is designed as a quadrant system. The vertical axis represents the degree to which you are searching for new understanding. The horizontal axis represents the degree to which you are considering real-world application.


Let’s discuss how we can introduce the framework into your practice in a manner that fits your organization best.